Janome America
2020-2021
New Jersey
At Janome America I worked as a Marketing Assistant. I expanded the reach of the company by introducing an, at the time, untapped market for the company with Janome Cosplay. I created graphics, handled newsletters and oversaw the onboarding of new Brand Ambassadors. As well as managing the newly created TikTok account and Janome Cosplay Instagram page.
Social Media
Janome 100th Anniversary Campaign
Campaign utilized worldwide by every branch of Janome International.
The concept is utilizing traditional Japanese knots to imitate falling cherry blossoms, tying in the colours of the anniversary with the motifs of Janome’s heritage as a Japanese company.
Mother’s Day email sent to Janome America customers.
Janome Cosplay
While working for Janome America, I brought on new Brand Ambassadors who specialize in the cosplay niche and created the Janome Cosplay branding and social media accounts.
Client
Janome America
Year
2021
Our first photo spread began 9 days before the account officially launched. I created a new piece of this larger image for each day of the countdown, featuring cosplayers from different corners of the community!
Janome Cosplay was created to show and highlight the diversity in the cosplay community.